10. Februar 2017 - Stephan Zabel

SEA / SEO

Das geeignete Attributionsmodell

Februar 10, 2017 by Stephan 1 Kommentar

Um einzelnen Kanälen Ihren Beitrag zur Conversion zuzurechnen und die Bedeutung als Touchpoint zu erfassen, werden unterschiedliche Attributionsmodelle verwendet. Für ein ordentlich aufgesetztes Multi-Channel Tracking reichen hier Standard-Einstellungen aus Google Adwords nicht aus.

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Das geeignete Attributionsmodell

Stephan Zabel

Stephan Zabel

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